Watch this video first: Walkthrough Marketing 101 Roadmap

Link to Marketing 101 Roadmap Page

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Subject Areas: Branding - Budgeting - CRM/Email Campaigns - Defining Your Customer - Direct Mail - General RE/MAX Training - General Marketing - Google Business - Listings - Lead Gen & Conversion - Mission Plans and Professional Bios - NWMLS Courses - Pricing and Negotiation - Social Media - Tactical Marketing Plans - Time Management -  Websites

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RTC Training:

• Videos:  Marketing 101 - Full Playlist

• Slides:  Marketing 101 Presentation Slides

• Videos: kvCORE 101 - Full Playlist

RTC Training: Start-up Tech - Full Playlist
RE/MAX Training: Technology Training

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Branding

Marketing 101: Branding & Logos

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Budgeting

Marketing 101: Budgeting for Marketing​
Spreadsheet: Marketing Planning Spreadsheet  Excel Spreadsheet - Google Sheets​

Alternative Budgeting Tools

• Spreadsheet: Agent Accountability System

• Spreadsheet: Agent Business Planning Calculator

 

CRM/First & Email Campaigns
kvCORE101: Uploading Contacts and Understanding Your CRM

Start-up Tech: Use the kvCORE 10 x 10 activity to help gather leads from your sphere

Marketing 101: Developing Your Database

Spreadsheet: Sample Database Spreadsheet​

Marketing 101: Using a CRM

RE/MAX Training: Manage Contacts and Leads

RE/MAX Training: First

RE/MAX Training: First - Uploading and Downloading Contacts

RE/MAX Training: Email Campaigns

RE/MAX Training: Manage Deals

RE/MAX Training: Manage Listings

 

Defining Your Customer

Marketing 101: Client-Focused Marketing​

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Direct Mail

Marketing 101: Direct Mail

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General RE/MAX Training

Start-up Tech: MAX/Center Profile

Start-up Tech: Set Up RE/MAX Branded Phone App

Start-up Tech: How to Share Your Branded Home Search App

RE/MAX Training: Sharing Your Branded Home Search App

RE/MAX Training: Download the RE/MAX University App - iPhone - Android

RE/MAX Training: Agent 101 Training 

RE/MAX Training: MAX/Center

RE/MAX Training: Guide to RE/MAX University​

RE/MAX Training: Agent Office Portal

RE/MAX Training: URL Shortener

RE/MAX Training: Marketplace

RE/MAX Training: Using the Referral Network

RE/MAX Training: Global Referral Exchange

RE/MAX Training: Luxury Launchpad

kvCORE 101: Intro to kvCORE

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General Marketing

Start-up Tech: Turn On Megaphone Office Staff Listing Access​

Document: Megaphone Tasks - How to Guide

Spreadsheet: List of RTC Business Resource Partners
Start-up Tech: Where to Find Industry Stats on NWMLS

RE/MAX Training: RE/MAX Hustle

RE/MAX Training: Marketing Portal
RE/MAX Training: Photofy

RE/MAX Momentum: Marketing Bootcamp

RE/MAX Momentum: Open House Bootcamp

kvCORE 101: Intro to kvCORE

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Google Business

Marketing 101: Google Business Listings

Link: Setting Up Your Google Business Profile

Start-up Tech: Get Your Google Reviews Shortlink

Document: Getting Online Reviews Scripts - Buyers

Document: Getting Online Reviews Scripts - Sellers

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Lead Gen & Conversion

RE/MAX Momentum: Buyer Conversion

RE/MAX Momentum: Seller Conversion

kvCORE 101: Lead Generation​

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Listings

Document: Marketing You Listing - Organized by Timeline

Document:  Marketing You Listing - Organized by Media Type

 

Mission Plans and Professional Bios

Marketing 101: Mission & Writing Your Bio
Document: Sample Bio

Marketing 101: 3 Concepts

 

NWMLS Courses

​Matrix I 

Listing Input

 

Pricing and Negotiation

RE/MAX Momentum: Pricing

RE/MAX Momentum: Negotiation

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Social Media

​Social Media Resource Calendar

Marketing 101: Social Media Platforms

Link: Setting Up Your Facebook Business Backend

Document: How to Guide to Connect Social Media Accounts Megaphone

Start-up Tech: Set-up Automated Listing Social Posts in Megaphone

Marketing 101: Social Media Videos

Marketing 101: Four Factors in Facebook Video Distribution

Link: Understanding Video Distribution on Facebook

Marketing 101: Run Listing Ads

Start-up Tech: How to Prep to Make a Social Media Ad

Start-up Tech: Creating Social Media Ads in Megaphone

Start-up Tech: Creating Social Media Ads in Meta

RE/MAX Momentum: Social Media Bootcamp

RE/MAX Momentum: The Power of Video Bootcamp

Tips & Tricks: What to do with Facebook Spam Reviews

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Tactical Marketing Plans

Marketing 101: Multi-Channel Marketing​

Marketing 101: Chelpak vs. Buffini - Two Marketing Plans that Work

Document: Marketing Systems: Cheplak & Buffini

Marketing 101: 10 Free Marketing Ideas

kvCORE 101: Automations and Marketing Systems - Part 1 & Part 2

 

Time Management

RE/MAX Momentum: Activities Management Systems

 

Websites

Start-up Tech: Activate Impersonation Setting in booj
Start-Up Tech: Connect Your Custom URL to Your booj Website
Marketing 101: Website
Marketing 101: Website ADA Compliance

Start-up Tech: Activate Your booj Website

RE/MAX Training: Websites + Lead Routing