Social Media Calendar Resource

Below is a calendar that covers a 4-week / 1-month period of time. The goal of this calendar is to get you on a manageable pattern of regular social media activity. Therefore, the weeks are essentially the same except for Day 1 of Week 2. This repetition is intentional for you to develop a pattern and for your followers to expect regular posts from you.

 

When creating social media posts, keep in mind the following:

1. Relatability trumps all other factors. Day 4 is an excellent chance to show yourself as a relatable human. You will build stronger connections with people by showing them your hopes, dreams, and vulnerabilities. 

2. Quality is better than quantity. Gone are the days when you post something "just to get something out there." The below schedule of five quality weekly posts will be much more effective than an endless barrage of random posts to your feed. 

3. But, also, don't overthink it. No single post will make or break your business. Consistency is critical to developing an audience of long-term dedicated followers. 

4. Don't post and run. Take the time to build community by liking, and ideally commenting, on posts by people in your target audience. 

​

Week 1

Day 1 - RE/MAX HQ Graphic—Source: MAXCENTER Marketing Portal. You can also use the premade designs in kvCORE Design Center. In kvCORE, go to Marketing>Design Center>Social Media or use an image from the LiveEasy Agent Marketing folder. 

Day 2 - Community Guide, Local Market Report, or Local Feature - Source: myrtc.net/communityguide

Day 3 - Multi-listing Squeeze Page - Source: myrtc.net/squeeze

Day 4 - Wildcard. Post a fun pic, or educate your audience on something in the real estate world. Good day for a reel or video. Or use the Pro Tip Graphics in the Agent Image Warehouse

Day 5 - Listing of the Week / Open House - This can be yours or someone else's. How to Guide - This guide is hosted on RE/MAX University, be ready to log in using your remax.net and MAXCENTER login and password. 

​

Week 2

Day 1 - Market Report Graphic - Look for graphics on the Facebook Group Page

Day 2 - Community Guide, Local Market Report, or Local Feature - Source: myrtc.net/communityguide

Day 3 - Multi-listing Squeeze Page - Source: myrtc.net/squeeze

Day 4 - Wildcard. Post a fun pic, or educate your audience on something in the real estate world. Good day for a reel or video. Or use the Pro Tip Graphics in the Agent Image Warehouse

Day 5 - Listing of the Week / Open House - This can be yours or someone else's. How to Guide - This guide is hosted on RE/MAX  University, be ready to log in using your remax.net and MAXCENTER login and password. 

​

Week 3

Day 1 - RE/MAX HQ Graphic—Source: MAXCENTER Marketing Portal. You can also use the premade designs in kvCORE Design Center. In kvCORE, go to Marketing>Design Center>Social Media or use an image from the LiveEasy Agent Marketing folder. 

Day 2 - Community Guide, Local Market Report, or Local Feature - How to Guide: myrtc.net/communityguide

Day 3 - Multi-listing Squeeze Page - How to Guide: myrtc.net/squeeze

Day 4 - Wildcard. Post a fun pic, or educate your audience on something in the real estate world. Good day for a reel or video. Or use the Pro Tip Graphics in the Agent Image Warehouse

Day 5 - Listing of the Week / Open House - This can be yours or someone else's. How to Guide - This guide is hosted on RE/MAX University, be ready to log in using your remax.net and MAXCENTER login and password. 

​

Week 4

Day 1 - RE/MAX HQ Graphic—Source: MAXCENTER Marketing Portal. You can also use the premade designs in kvCORE Design Center. In kvCORE, go to Marketing>Design Center>Social Media or use an image from the LiveEasy Agent Marketing folder. 

Day 2 - Community Guide, Local Market Report, or Local Feature - Source: myrtc.net/communityguide

Day 3 - Multi-listing Squeeze Page - Source: myrtc.net/squeeze

Day 4 - Wildcard. Post a fun pic, or educate your audience on something in the real estate world. Good day for a reel or video. Or use the Pro Tip Graphics in the Agent Image Warehouse

Day 5 - Listing of the Week / Open House - This can be yours or someone else's. How to Guide - This guide is hosted on RE/MAX University, be ready to log in using your remax.net and MAXCENTER login and password.