Marketing 101 | MyRTC Agent Services

RTC Training:

Week 1

Goal: Introduction to Marketing at RTC

Training - for all training videos, you will need your MAX/Center @remax.net email and password

Tasks

Connect your computer to Wifi and Printers
- Windows Instructions
- Apple/Mac Instructions
Schedule headshots
Write a bio and email it to the Director of Marketing. See example.
Review WA State Marketing Guidelines - PDF - Video
Get connected to the RTC private Facebook group.
Get connected to other RE/MAX Facebook Groups
- RE/MAX Creative Group
- RE/MAX Tech and Tools
Like and follow RTC website and social media accounts
- Website: remaxtc.com
- Facebook: @myremaxtowncenter
- Instagram: @remaxtowncenter
Like and follow inTrust Property Management website and social media accounts
- Website: intrustpmc.com
- Facebook: @intrustpropertymanagement
- Instagram: @intrustpropertymanagement
Like and follow Inspired Homes website and social media accounts
- Website: inspiredhomesnw.com
- Facebook: @inspiredhomesnw
- Instagram: @inspiredhomesnw

Week 2

Goal: Establish backend marketing systems

Training

RTC Training Videos
- Marketing 101: Client-Focused Marketing
- Marketing 101: Branding & Logos
- Marketing 101: Google Business Listings
- Marketing 101: Social Media Platforms
- Marketing 101: Website
- Marketing 101: Website ADA Compliance
RTC Training Pages
- Social Media Calendar Resource
RE/MAX Momentum
- Slides: Marketing Bootcamp
- Slides: Social Media Bootcamp
RE/MAX Training
- Websites + Lead Routing
- RE/MAX Hustle
- Marketing Portal
- Photofy
- Sharing Your Branded Home Search App
- Download the RE/MAX University App - iPhone - Android
Active Google Business Profile
Set up Facebook Business Suite, including Ad Manager and Pixel
- Setting Up Your Facebook Business Backend
  - Create or verify your Facebook business page
  - Create or verify your Instagram business page
  - Connect Instagram and Facebook business pages

Tasks

Start posting on your business social media accounts using the Social Media Resource Calendar
Complete MAX/Center Profile
Complete profile in MAXTECH Powered by BoldTrail
DownloadSet-up RE/MAX Phone App - iPhone - Android
Download RE/MAX Stickers App - iPhone - Android
Download MAXTECH Powered by BoldTrail Mobile App - iPhone - Android
Activate your Google Business listing and get reviews short link
Update all social media with RE/MAX Town Center
Email your headshot to the Director of Marketing
Register a business URL, if necessary
Set up your email platform, including your signature line
Set up a professional voicemail
Order Yard Signs
- Blink Swag - RE/MAX Approved National Supplier
- SignPros - Local supplier with all the logos and specs, will also do signposts when you have listings
Name badges order from Markful
- New agents: RTC will buy you your first two name badges. Pick two from here.

Week 3

Goal: Budgeting, CRM Training, and Begin Outreach

Training

Tasks

Create a spreadsheet of contacts to be uploaded to MAXTECH Powered by BoldTrail: Gather names, addresses, phone numbers, and emails for your database with a goal of getting to 100 qualified relationships.
Upload customer database or contact lists to upload to MAXTECH Powered by BoldTrail
Review MAXTECH Powered by BoldTrail smart campaign settings
Send announcement emails and letters. Sample letter.
Write handwritten notes to your top 10-20 connections in your database
Make an announcement post and begin regular (3-5 times a week) posting on social media; go to MAX/Center Marketing for ideas to get started
Start interviewing business resource partners i.e. loan brokers, title agents, escrow agents, plumbers, electricians, home stagers, home photographers, etc.
Meet 3 of your favorite people one-on-one for breakfast or lunch
Join neighborhood, city, or other affinity Facebook groups.

Week 4

Goal: Enhancing Your Outreach Systems

Training

If you do nothing else, please follow the plan below.

Tasks (to be repeated every week)

Create 1 new content page on your website - local page, affinity page, blog article
Call 5 people in your database daily to follow up on Monthy Mailing or just to say "hi."
Write 3 personal notes per day
Pop-By 5 people in your database this week
Add 5 people to your database this week
Meet 1 of your favorite people for breakfast or lunch this week
Film video for social media
Post 3-5 times on social media

Tasks (to be repeated every month)

#1 Task to be repeated daily

Tell people you are a real estate broker and ask f or referrals "I'm never too busy for your referrals"r